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Free Outsourcing Directory - Offshore Outsourcing, IT Outsourcing, Business Process Outsourcing companies Listing Directory.Article Details
Cheap Business Printing Alternatives |
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| Date Added: September 02, 2008 06:22:37 AM | |
| Author: Paul Glen | |
| Category: Creative Services: Print Services | |
Achieving high quality business printing at a low cost Companies can spend thousands to millions of pounds sterling on printed materials. The goal of this paper is to demonstrate that by analyzing and separating the different purposes of a companys printed materials, companies can significantly save time and money on their printing materials by exploiting new online and printing technologies. Offset, Digital and Office Printing When choosing a printing strategy it is important to know what type of printer to use: Offset printing is an older process which prints using metal plates to transfer the image on to the paper. Printing with this method means that the individual elements in the print material cannot be changed unless a new metal plate is generated. This process is cost effective when used for printing large quantities. Digital printing is a newer printing method which reproduces images onto the page. This print method supports variable printing in which any element in the print material may be changed without influencing the fixed costs. This process is cost effective when used for smaller quantities (approximately 10-500 pcs). Office Printing is a relatively new method of printing. With the advent of colour printers as a staple in nearly every office, printing materials at the office is a convenient advantage. The disadvantage however, is that paper and ink for printing in larger quantities can become quite expensive. In addition to the cost, not all office printers offer the professional quality desired for materials such as brochures and data sheets. Knowing which printer is appropriate for the quantity and quality of the materials needed, will aid companies to make the right choice and save on printing costs. Cheap Business Printing Strategies The first step to cheap business printing is breaking down the function of your printed materials. Most printed materials serve a triple function: 1. Presenting a good professional impression to relevant parties such as, investors, clients and suppliers 2. Increasing brand awareness by leaving relevant parties with a visual reminder of a company and product/service 3. Communicating information about a companys services or products to the relevant parties Data sheets and company profile brochures are necessary for a companys image. These print materials also communicate information to clients about the companys products and services. This white paper provides tips for saving money and time on planning, designing, and printing of office and promotional materials, by analyzing and separating their functions. Conclusion Printing small quantities at the office provides a strategy which allows materials to be more up-to-date because they are printed in smaller quantities and more frequently. When compared to the typical/offline strategy this method provides a saving of 47%, however the printing quality is low and in the end, printing 250 sets at the office costs more than printing 1000 sets at an online printer. Online printing solutions offer businesses an effective and efficient strategy for producing small or large quantities of printing materials. In comparison to the typical/offline printing costs (as per the example in this white paper) the online printer offers businesses a total saving of 68%. Thus the online printer offers the cheapest business printing solution. View the cheap business printing comparison chart and complete version of this article. www.optimalprint.co.uk/cheap-business-printing About the Author Henrik Müller-Hansen, is the CEO of www.Optimalprint.co.uk. Henrik has an M.Sc.E; Major in Managerial Economics from Stockholm School of Economics, Sweden. |
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